Technical Expertise
1. Data Analysis
A marketer should love data and be able to accept what data shows, even if it contradicts their own opinions.
2. Analytics is key
A marketer should closely monitor website and digital activity, as well as industry changes. They should be able to identify and address problems through data analysis.
3. Strategic Planning
A marketer should work closely with stakeholders within the business and create strategies that align with business goals.
Knowledge & Work Ethic
1. Business Understanding
Good marketers understand the actual business implications of their work, focusing on the bottom line rather than just metrics like likes or clicks.
2. Curiosity
Marketers need to be curious, open-minded, and adaptable, as the industry is constantly evolving. They should be willing to change their approach and be lifelong learners.
3. Focus and Prioritization
A marketer should have a focus, as it is not likely that one person will be an expert at all areas of marketing.
Check for Culture Fit
1. Marketers Who Communicate Clearly
They explain not just what they’re doing, but why it matters and how it benefits the business, ensuring alignment with your goals.
2. Problem-Solver Who Fills the Gaps
Proactive and adaptable, they identify issues and address them without waiting to be told—bringing value where it’s needed most.
3. Strategic Thinker
Someone who plans ahead, considers the bigger picture, and builds solutions that scale as your business grows.